- Times Group Backed
When Pioneers Are Recognised,
The Future Becomes Inevitable.
The Times Group — one of India’s most respected and influential corporate institutions — holds a strategic stake in Bethliving™. This is not merely an investment. It is the endorsement of a different way of thinking about how India’s homes should be built.
Times Group
Strategic Shareholder
Grade 304 SS
Zero Wood · Zero PUF™
Pan-India
Delivery & Network
11 IPRs
Proprietary Innovations
Times Group Backed
A Pioneer's Work, Recognised
Bethliving™ was not built to follow the market. It was built to challenge it — with the conviction that India’s homes deserved better than wood that warps, foam that off-gasses, and materials that require replacement every few years.
Long before sustainability became a mainstream conversation, Bethliving™ was investing in stainless steel modular interiors, durable Grade 304 SS formulations, and design principles built on longevity, safety, and material integrity.
That kind of conviction — held consistently, invested in deeply, and pursued against industry convention — is exactly what institutional confidence recognises. Brand Capital, the strategic investment arm of the Times Group, made its choice. That choice speaks for itself.
What Institutional Backing Actually Signals
Rigorous Due Diligence Has Already Been Conducted
Institutions of the stature of the Times Group do not make strategic investments casually. Their shareholding means Bethliving™'s business model, material quality, market potential, and operational integrity have withstood institutional scrutiny — so you don't have to start from zero.
Long-Term Viability, Not Just Short-Term Appeal
Strategic shareholders are invested in sustainable value creation over years — not quarters. This backing signals that Bethliving™ is building for the long term, the same philosophy embedded into every product and every material choice we make.
A Category-Defining Vision, Externally Endorsed
The Zero Wood, Zero PUF™ positioning is not a marketing slogan — it is a fundamental re-architecture of how modular home interiors are conceived. The Times Group's confidence validates that this is a category shift, not a niche preference.
A Partner You Can Trust Across Decades
Whether you are furnishing your family home or building a franchise business, you want a company that will be here in 10 years — with spares, support, and accountability. This backing is one of the strongest signals that Bethliving™ is exactly that company.
Strengthened By Confidence,
Guided By Purpose
The Times Group’s strategic investment accelerates what Bethliving™ was already building — across six core dimensions that define the future of home interiors in India.
01
Next-Generation Sustainable Interiors
02
Stainless Steel Innovation
Advancing Grade 304 SS kitchen and bathroom systems that are fire-safe, pest-proof, water-resistant, and maintenance-free — by design, not by luck.
Homes that reduce material waste, extend product life cycles, and eliminate harmful off-gassing from conventional foam and wood composites.
03
Innovation & 11 IPRs
Bethliving™ holds 11 proprietary intellectual property rights — a testament to the depth of R&D behind every product. Protected, proven, and built to define the next generation of home interiors.
04
Designed for Decades
Every Bethliving™ product is engineered for longevity — reducing the replacement cycles that generate unnecessary resource consumption across India’s homes.
05
Pan-India Network Expansion
Scaling our Store-in-Store FOFO franchise programme and pan-India delivery capability to bring certified Bethliving™ experiences to homeowners in every Indian state.
06
Customer Trust, Always
Transparency in pricing, quality, and service — the same values that earned institutional confidence — at every customer interaction, in every city.