Bethliving

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About Us

Beth Lifestyle Pvt Ltd, incorporated in 2015, is a pioneering player in GI steel & Stainless Steel modular kitchen, home furnitures. With 11 IPRs (Intellectual Property Rights), we specialize in room-specific products and prioritize cutting-edge designs, quality, and sustainability. Our manufacturing nestled in heart of rural Bengaluru, we have leveraged our dedicated R&D team with accumulative experience of 20+ years and in-house factory to lead the zero wood furniture segment.

“The Times of India Group is a shareholder in Bethliving’s journey towards a zero-wood zero-puf sustainable future”

Outlets Across India
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Our Products

Beth Lifestyle offers steel solutions for every room—kitchens, living rooms, bedrooms, offices, and even bathrooms—making spaces organized, functional, and stylish.

Kitchen​

Either in full stainless steel or a blend of steel and stainless steel, our kitchens are Sleek, Modern, Functional, Durable, and Easy to Clean. Designed with aesthetic and technical brilliance, they make cooking spaces stylish, organized, and effortless to maintain.

Bedroom

Our wardrobes help you beautifully organize all your outfits, makeup, and accessories. Available in multiple colours with impeccable finishing, they are Fireproof, Quiet, Durable, and Stylish — everything you’ve ever wanted to transform your bedroom into a well-organized haven.

Bathroom​

Our vanity cabinets are crafted from tropicalized steel components, designed to withstand hot and humid Indian conditions. Stylish, Compact, Durable, and Easy to Maintain, they bring functionality and elegance together, elevating your bathroom experience effortlessly.

Living Room​

Our entertainment units turn your TV space into a design feature. With ample media storage in a Compact, Sleek, and Customizable form, they keep your living room clutter-free and stylish, ensuring a clean and modern look that complements your decor.

Workspaces

We offer elegant, spacious, and ergonomic workstations that enhance productivity. Choose from various designs, colours, and configurations to create a personalized workspace that’s Functional, Stylish, Organized, and perfectly suited for your home office needs.

Work-From-Home

We provide world-class kitchen appliances that seamlessly integrate into your modular design. From cooktops and hobs to chimneys, our appliances are Reliable, Functional, Sleek, and Stunning — completing your kitchen with style and performance you can trust.

Investment in an industry of tomorrow

Choose Your Ideal Franchise Model: Tailored for Your Town, Budget, and Business Vision.

FICOO

FRANCHISEE INVESTED, COMPANY OWNED & OPERATED MODEL

Your Path to Passive Profits

Are you, someone looking for an avenue to invest in business and earn profit growth with an ever-growing market by having the business managed by the company experts? Our FICOO Plan, Product Range & the Steel Modular Kitchen & Furniture Industry is the best you can find in the market.

Features

  • 7 years closed end program
  • Futuristic technology
  • Own 3D planning and CRM technology
  • Easy onboarding and working processes
  • SAP based precision manufacturing
  • Business opportunity Pan India
  • Proven model and great returns
  • 30+ strong investor communi
  • All statutory onus on blpl
  • Option to select the location by unit franchisee, from a pre fixed list of potential market
  • Cash flow based commission model, 9% of all cash flow
  • Minimum guarantee inbuilt, incase of market fluctuation
  • Reliable & modest cash flow projections based on existing store performance
  • Act of god, lockdown etc are factored in
FICOO Investment plan is perfect for you! for details of investment locations ranging across metro cities/TI cities and in T2/T3 cities. We will take you through the complete setup of a business along with software training straight investment into your future.

Commercials – 40 Lakhs + Tax

Enquiry Now

FOFO

FRANCHISEE OWNED, FRANCHISEE OPERATED MODEL

Empower Your Entrepreneurial Journey with FOFO

Franchisee owned, franchisee-operated model is an entrepreneurial venture, where the franchisee would receive the Technology, Sop, Training, Sales leads and Sales assistance by the Company. Being a successful business structure, the Franchisee enjoys wholesome profits of the market

Features

  • Software Driven
  • In House Manufacturing
  • Sales Lead Generation & Assistance
  • Proven Business Model of 28 + stores in Pan India
  • Rare – Design to Manufacturing to Retail Company
  • Scale Abled Model – Multiple IDCs, Sub Dealership & Satellite Outlets

Get in touch with us for details of investment locations ranging across metro cities/TI cities and in T2/T3 cities. We will take you through the complete setup of a business along with software training straight investment into your future.

Franchise Fee Deliverables

  • 3D & CRM Software
  • SOP Complete A – Z
  • Knowledge sharing & Training
  • Sales leads & Assistance
  • Territorial Rights
  • Creative Design Support
  • Showroom Layout Support
  • Partial Store Branding
  • Hiring Assistance
  • Centralized Marketing
  • Centralized – Margin Protected Offers
  • Display Items @ 50% Costing
  • Display Change items @ Costing Protected Rates
  • Ready to Supply Patented (IPR) Products
  • Trusted Brand backed with good media presence

Tier 1 Cities – 35 to 40 Lakhs + Tax & Tier 2 – 3 Cities = 20 – 22 Lakhs + Tax

Enquiry Now

Bethliving Store-in-Store Franchise

Transform Unused Retail Space with a Bethliving Store-in-Store Franchise

Got underutilized space in your large-format store? Make it work for you with a Bethliving Store-in-Store Franchise — a smart way to tap into the growing demand for modular steel and stainless steel home interiors. Choose what fits your business model, FOFO (Franchise Owned, Franchise Operated) if you’re ready to run operations or else a FICOO (Franchise Invested, Company Operated) if you prefer Bethliving to manage everything.With strong brand support, ready-to-deploy displays, and a proven customer connect, you can turn idle space into a high-earning zone — effortlessly.

FICOO (Store in Store)

Franchisee-Invested. Company-Operated. Company-Owned.

A smart, low-risk partnership model designed for high-footfall retail environments.

How It Works

Franchisee Investment: Approx. ₹30 lakhs( plus GST)
Store Format: ~800 sq. Ft. to 1000sft dedicated store-in-store setup with clean, lockable partition.
Operations: Bethliving takes full control — staffing, brand standards, and customer experience. You indentify the space create locable partition and leave the rest of the implementation and operations to us.
Revenue Model: 9% of monthly cash flow shared with the franchisee.

What You Gain

  • Monetize idle or underused retail space.
  • No rent commitment — earn from your space.
  • Boost overall footfall with a premium home interiors brand.
  • Partner with India’s first modular steel home interiors leader.
  • Flexible terms based on your city, catchment, and category mix.
Enquiry Now

FOFO (Store in Store)

(Franchisee-Owned, Franchisee-Operated)

The FOFO model is designed for retailers and entrepreneurs ready to actively manage a Bethliving FOFO Store-in-Store franchise within their existing large-format outlet.
With a typical space requirement of around 800 sq. ft., the franchisee handles day-to-day operations, staffing, and customer engagement — while Bethliving provides the products, branding, software licenses, SOPs, and ongoing marketing support. A dedicated store manager from Beth Lifestyle Private Limited will be deployed to guide and drive performance.

Ideal investment ranges:

  • ₹30 Lakhs in Metro Cities.
  • ₹20–25 Lakhs in Tier-2 and Tier-3 Towns
    (Franchisee Fee: ₹5.54 Lakhs – includes perpetual software license and business enablement kits).

This model allows host retailers to monetize idle retail space, boost customer footfall with a premium home interior experience, and earn attractive margins of up to 40%. The setup is flexible and can be fine-tuned for regional markets, making it an excellent choice for scalable, sustainable business growth.

Enquiry Now

Bethliving Studio

Low Investment | High Returns | Trusted Brand

If you’re an aspiring entrepreneur looking to enter the booming home interiors market, the Bethliving Studio model offers the ideal launchpad. With a modest investment of just ₹10–12 lakhs, you can set up a premium studio showcasing our best-selling modular kitchens and wardrobes — backed by the strength of India’s first stainless steel modular interior brand.

The model is designed for high earning potential — with annual revenue ranging from ₹60–75 lakhs, gross margins of up to 30%, and breakeven achievable within 12–15 months. It’s a smart, scalable, and future-ready business that gives you brand power and support from day one.

Studio Format Highlights

  • Space Required: 300–400 sq. ft.investment of 10 to 12 lakhs
  • Product Focus: Kitchens & wardrobes — high demand, fast conversion
  • Setup Time: 30–45 days
  • Location Fit: Market streets, standalone stores, or part of existing retail

What You Get

  • Dedicated sales & CRM support
  • Localised marketing assistance
  • Lead sharing and quote support
  • Minimal manpower requirement
  • Premium brand presence with growing demand

Best Suited For

  • First-time entrepreneurs
  • Architects and designers
  • Retailers with unused space
Welcome to Bethliving

Exciting Days ahead

With a 12 Billion Dollar Market, interior decoration is one of the most lucrative segments of the real estate sector. It is also a sector that is primed for development and new technology, as 85% of players are unorganized and the rest follow the same process of using wood and its derivatives.

Bethliving, with its unique product range that solves problems of conventional systems, stands a great chance of being market leaders.Technology driven processes, off-site manufacturing, rapid installation, fire, water, pest proof are a few ways in which Bethliving can holistically resolve consumer grievances & give the people what they need!

"An Investment Opportunity That Sets Up Your Future"

Franchise Testimonials

Owning Bethliving franchise has been an absolute game-changer for me ! The support and training provided by the franchiser is top-notch.

    T V Ismail
    T V Ismail

    Whitefield, Bangalore Franchisee

    Being part of this reputed brand network has given me a competitive edge, and I am doing best of the business of all time.

      Pradeep Jain
      Pradeep Jain

      Ahmedabad, Gujarat Franchisee since

      The positive brand reputation of Bethliving has given my business a strong foundation, and I'm more confident about the growth potential.

        Mathew Joseph
        Mathew Joseph

        Pala, Kerala Franchisee

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          Do you own a retail property?

          Do you wish to do business in the same property?

          Have you finalized a rental property for conducting business?

          Partner Benefits

          By becoming a Bethliving Dealer, you unlock a partnership that is designed to deliver long-term growth, competitive advantage, and complete empowerment.

          Immediate Access to a Booming Interiors Segment

          Step into one of the fastest-growing categories in the lifestyle and home interiors market. With increasing consumer demand for modular, sustainable, and modern living solutions, you enter a segment that is built for the future.

          Partner with a brand that stands for trust, innovation, and transformation. Bethliving has pioneered stainless steel interiors in India, continuously evolving to stay ahead of customer expectations and industry trends.
          Enjoy seamless integration into our end-to-end ecosystem, covering processes, products, and continuous evolution. Powered by advanced IT infrastructure, the Bethliving ecosystem is backward integrated into manufacturing and forward integrated into customer lifecycle management. From intelligent design tools and precision manufacturing to sales enablement, marketing, training, and after-sales engagement—you gain access to platforms and systems that simplify operations, ensure transparency, and maximize growth. Enjoy seamless integration into our end-to-end ecosystem, covering processes, products, and continuous evolution. Powered by advanced IT infrastructure, the Bethliving ecosystem is backward integrated into manufacturing and forward integrated into customer lifecycle management. From intelligent design tools and precision manufacturing to sales enablement, marketing, training, and after-sales engagement—you gain access to platforms and systems that simplify operations, ensure transparency, and maximize growth.
          Our unique approach ensures you don’t just close a sale—you build a customer relationship. With structured systems for upgrades, replacements, and referrals, your revenue grows consistently over time through repeat and lifecycle-driven business.
          Secure your position as a market leader in your chosen territory. Bethliving empowers you with tested processes, dedicated support, and a first-mover advantage, enabling you to scale faster and deeper than the competition.